Google Analytics Donation Tracking uses Google Analytics’ Enhanced E-commerce features to measure your donation campaign success. Track user interactions with donation forms across the user’s site experience, including initiating the donation process, completing a donation, admin refunds, and more.
Tracking Donations with Google Analytics’ Enhanced E-commerce
With Google Analytics Donation Tracking you can take the guesswork out of understanding how your website visitors donate. Enhanced E-commerce tracking is free and built right into Google Analytics. When enabled, it captures a wealth of information about your donation transactions, including the transaction amount, traffic sources, most popular donation forms, and the number of visits made before a donor gave.
“But wait,” you ask “We don’t sell products…” That’s OK! Payments still occur and therefore transactions are made. This means that you can leverage the power of Enhanced E-commerce tracking for donations, too! Read our article all about that here.
Unlock Powerful Reporting Features
Not only do you get better transaction data within Google Analytics, but this integration also opens up access to a world of useful reports:
- Most valuable traffic sources
- Most popular donation forms
- The number of visits made before a user donates
- Which donations are refunded most
- Which donation forms have the highest conversions