Overview:
Easy Digital Downloads (EDD) User History provides valuable insights into your customers’ browsing behavior and purchase history. This add-on goes beyond basic purchase tracking, allowing you to see the pages a customer visited before completing a purchase and the referring website (if applicable). This information empowers you to understand your customer journey, optimize your sales funnel, and personalize marketing strategies.
Top 5 Things to Know About Easy Digital Downloads User History:
- Detailed Tracking: Gain insights into what pages customers visit before making a purchase, revealing valuable pre-purchase behavior patterns.
- Referrer Information: Identify the websites that send you traffic and potentially influence customer decisions, allowing for targeted marketing campaigns.
- Customer Lifetime Value: Track a customer’s total spending across all completed, non-refundable orders, helping you understand your most valuable customers.
- Search by Browsing History: Find out which pages or referrers are most commonly associated with purchases, aiding in conversion rate optimization.
- Email Integration: Automatically include browsing and purchase history details in your sales notification emails using dedicated email tags.
Top 5 Reasons to Use Easy Digital Downloads User History:
- Optimize Your Sales Funnel: Leverage customer browsing behavior data to identify potential roadblocks in your sales funnel and improve conversion rates.
- Targeted Marketing: Identify referral sources and tailor your marketing efforts to reach audiences that are more likely to convert.
- Reward Loyal Customers: Use customer lifetime value data to identify and reward your most valuable customers with special offers or loyalty programs.
- Personalized Communication: Include browsing history details in your emails to personalize communication and potentially increase engagement.
- Data-Driven Decisions: Make informed decisions about your product offerings, marketing strategies, and website design based on real customer behavior data.
Top 5 Features of Easy Digital Downloads User History:
- Browsing History Tracking: Tracks the pages a customer visits on your site leading up to a purchase.
- Referrer Information: Identifies the website that referred the customer to your store.
- Customer Lifetime Value: Calculates a customer’s total spending across all completed, non-refundable orders.
- Search by Browsing History: Allows you to search for specific pages or referrers associated with purchase data.
- Email Integration: Includes browsing and purchase history details in your sales notification emails using dedicated tags.
Conclusion:
Easy Digital Downloads User History equips you with valuable customer behavior data to optimize your sales funnel, personalize marketing efforts, and make data-driven decisions. By understanding your customer journey, you can create a more engaging buying experience and ultimately boost your sales.
