Overview:

Easy Digital Downloads (EDD) is a popular WordPress plugin specifically designed for selling digital products. By default, EDD offers fixed pricing for products. However, the Easy Digital Downloads Custom Prices extension unlocks greater flexibility by enabling you to offer various pricing options for your digital products within your EDD store. This empowers you to cater to a wider audience, incentivize purchases, and potentially increase sales.

Top 5 Things to Know About Easy Digital Downloads Custom Prices:

1. Variable Pricing: Move beyond fixed prices and offer different pricing options for your digital products.
2. Minimum Price: Set a minimum amount customers must pay, even if they choose a custom price. (Optional)
3. User-Defined Pricing: Allow customers to enter their desired price within a predefined range (optional).
4. Tiered Pricing: Create structured price tiers based on different features or variations of your digital product.
5. Suggested Price: Display a recommended price alongside the custom pricing option to guide customers. (Optional)

Top 5 Reasons to Use Easy Digital Downloads Custom Prices:

1. Increased Sales Potential: Attract budget-conscious customers and potentially boost sales by offering flexible pricing options.
2. Reward Loyal Customers: Offer discounts or custom pricing options to loyal customers or for bulk purchases.
3. Price Discrimination: Cater to different customer segments by offering tiered pricing based on features or product variations.
4. Pay-What-You-Want Model: Enable a “pay-what-you-want” model for certain products, potentially attracting new customers and fostering goodwill.
5. Increased Customer Satisfaction: Empower customers to choose their preferred price point, potentially leading to higher satisfaction.

Top 5 Features of Easy Digital Downloads Custom Prices:

1. Multiple Pricing Options: Offer various pricing structures beyond just a fixed price for your digital products.
2. Minimum Price (Optional): Set a baseline price to ensure you receive a minimum amount for your product.
3. User-Defined Pricing (Optional): Allow customers to enter their own price within a specified range.
4. Tiered Pricing: Create price tiers with different features or variations of your digital product.
5. Suggested Price (Optional): Guide customers with a recommended price point alongside the custom pricing option.

Conclusion:

Easy Digital Downloads Custom Prices unlocks a new level of flexibility for your EDD store. By offering various pricing options, you can cater to a wider audience, incentivize purchases, and potentially increase your sales. This extension empowers you to implement creative pricing strategies to maximize the value proposition of your digital products and attract new customers.